Today I had an interesting question, what is my UX Strategy?
My answer was something about parallel work streams and synchronizing UX with development, sounds like a good idea at the moment ..
After doing my homework, I think I have more accurate answer to that ..
In fact, it wasn’t quite correct trying to think of a strategy in a single statement, if there is no identified actions it would be more like a discipline then a strategy ..
“A strategy is a set of coordinated, orchestrated, planned actions, or tactics, which will take you along a journey to reach a desired future state, over an established period of time. Design objectives are conditions or outcomes that a project must meet, often of tactical nature. User experience (UX) strategy shouldn’t therefore be confused with design objectives.” Renato Feijó – Johnny Holland Magazine
There’re many UX strategies, I had to read tons of words just to figure that out!
After all, I find the following more straightforward and compelling UX Strategy:
- User Stories: frame the problem space without identifying the solution.
- Key Scenarios: combining user stories to expose enough detail about the nature of the project.
- User Pathways: walkthrough process represented by post-its.
- Interactive Prototypes: visualizing pathways into paper prototypes and mock-ups.
- Wireframes: modeling user interfaces in preparation for the actual designs.